mcartmell.
Pride & Joy Swatches Banner Left
Pride & Joy Swatches Banner Right

Branding, print design and art direction

Pride & Joy

Pride & Joy was Teknos’s answer to a consumer facing luxury paint brand for your home. The branding was to playfully reflect a vast and vibrant eco-friendly colour range, around the strap line, ‘Bursting with Colour’.

The brief was answered with a minimalist, tightly positioned serif logo, conveying an established air of sophistication. The flat stylised illustrations allow for bold use of colour, and give the brand character, whilst the nature theme underpins an eco-friendly brand value.

Pride & Joy Stationery Mockup
Pride & Joy Exhibition Stand
Pride & Joy Colour Card Presentation Box
Pride & Joy Sample Pot Box