Branding, print design and art direction
Pride & Joy
Pride & Joy was Teknos's answer to a consumer-facing luxury paint brand for your home. The branding was to playfully reflect a vast and vibrant eco-friendly colour range around the strap line, 'Bursting with Colour'.
The brief was answered with a minimalist, tightly positioned serif logo, conveying an established air of sophistication. The flat stylised illustrations allow for bold use of colour and give the brand character, while the nature theme underpins an eco-friendly brand value.