Brand Identity & Illustration

Pride & Joy

Pride & Joy was developed by Teknos as a consumer-facing luxury paint brand. The identity needed to reflect a vibrant, eco-friendly colour range while capturing the spirit of the strapline, 'Bursting with Colour'.

The logotype uses a tightly set serif to convey a sense of refinement and heritage, balancing the brand's more playful elements. Flat, stylised illustrations introduce character and allow for bold, expressive use of colour, while subtle nature references reinforce the brand's eco-conscious positioning.