Print design

Oxfam Creative Concept

This university project explores famine awareness through a conceptual print campaign. The work draws on the visual language of Oxfam's 'Be Humankind' initiative, using its tone and structure as a foundation to develop a compelling and emotive piece.

A bold headline and striking imagery—featuring blood-stained hands—create an immediate visual impact. The perspective places responsibility on the viewer, reinforcing the message and encouraging an emotional response.