Marketing and print design
Oxfam Creative Concept
Before anybody gets excited I’m afraid I didn’t produce this for Oxfam, I wish it were the case, this was part of a university project focused on famine. Following Oxfam’s ‘Be Humankind’ branding really helped bring it to life.
You’d struggle to ignore the bold headline and blood stained hands — the perspective invokes a sense of responsibility, pulling on your heart-strings.