Marketing and print design

Oxfam Creative Concept

Before anybody gets excited, I'm afraid I didn't produce this for Oxfam. I wish it were the case, but this was part of a university project focused on famine. Following Oxfam's 'Be Humankind' branding really helped bring it to life.

You'd struggle to ignore the bold headline and blood-stained hands; the perspective invokes a sense of responsibility, pulling on your heartstrings.