Experience in MailChimp and Campaign Monitor
Email Marketing
I've spent a number of years mastering the craft of email marketing, developing both custom and platform-built campaigns. Part of the mastery has involved building personalised database-driven emails, setting up branded reusable ID-friendly templates, integrating newsletter sign-ups, and automating workflows to segment consumer data or respond to user interactions.
Simplicity is still the key to delivering the most effective email marketing campaign.